Strategic Management of Technological Innovation

Melissa Schilling • Paperback (ENG)

€72,99

€57,99

Je bespaart 21%

3 - 5 Werkdagen

Gratis verzending

Bestellen Zet op verlanglijstje

Korte inhoud

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Er zijn nog geen reviews voor dit boek

Schrijf een review en maak kans op € 50

Schrijf een review

Details:

Auteur(s)Melissa Schilling
UitgeverijMcGraw-Hill
ISBN9780071326445
TaalEngels
UitvoeringPaperback (ENG)
Verschijningsdatum
Afmetingen231 x 190 x 22 mm.
Gewicht513 gr.

Recent bekeken producten